![]() There is almost something subversive about waiting until the strongest moment of your career, which is where Beyoncé finds herself now, to do away with the infamous glossy mononym in favour of a second name your own husband doesn't even use. Having kept quiet about her relationship with Jay-Z for years, the singer eventually began talking about her new husband, and soon she was talking about their baby and then she discovered Instagram and, frankly, we've not stopped hearing about it all since. In an era when "leaked" nude shots are considered par for the course for young popstars, Beyoncé was notable for keeping her private life off-limits. Beyonce's early career in Destiny Child was characterised not just by great pop songs and, shall we say, a naive approach to style, but an absolute zero-tolerance policy to questions about her private life. Unlike Madonna or Gaga, she has never made shutter-speed reinvention a part of what she does. The Beyoncé brand is distinctive by modern celebrity standards for undergoing a slow evolution.
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